To say which industry is the hottest at present, there is no doubt: the chip! Great men once said that technology is the primary productive force. And the chip is the truest and most cutting-edge embodiment of a country's technological development level. "The chip is strong, the country is strong!" It is enough to prove how important the chip is to the development of mankind in today's society. And the industry I am engaged in today has nothing to do with this, but it is one of the indispensable conditions for human survival. It is not only related to the development and construction of each city, but also the creator of a more comfortable environment for human beings. It is the insulation material.

　　The newly-started Ubi, the factory is a second-hand factory rented in the Guangzhou Economic and Technological Development Zone, with a small scale, and its full name is "Guangzhou Ubi Thermal Insulation Material Co., Ltd.". As the first batch of Ubi people, we closely followed the steps of the two founders, Mr. Yang and Mr. Li, and continued to grow and improve, and the performance was also rising rapidly.

　　Soon, the "Ubi" brand has become famous in the insulation material industry, especially in the Guangdong market. At this time, the company's development has to rise to a new level: to establish new sales outlets in southern China, and the company's sales staff must be assigned to various regions.

　　In October 2006, according to the company's unified deployment, I took another colleague to Zhuhai, a strange city. Carrying the trust of the leadership, but also the trust of the company to open up the market in the western Guangdong region. At that time, the Zhuhai Special Economic Zone was relatively closed and the economic environment was not very good, but perhaps it was this that laid the groundwork for the subsequent take-off.

　　To do the market is to run more, ask more questions, and learn more. Accurately understand the characteristics of the market, understand the needs of customers, and then do the basic work. Do not rush to achieve success in the early stage, and the foundation will be firmly established. Only then can there be rich harvests in the later stage. Insulation materials, like many other building materials, will not make some media advertisements. The best way to advertise is to do several iconic projects in one area as a model project.

　　After more than a year of preparation, I finally paid off. I made major breakthroughs in sales in Zhuhai and nearby cities: Zhuhai Water Supply Building, Zhuhai Shibang Home World, Zhuhai International Science and Technology Building, and Zhongshan Expo Center. Several landmark projects such as the Sheraton Zhongshan Hotel, etc., had a particularly large influence in the local area at that time. With the supply of these projects, the insulation materials of the "Ubi" brand immediately caused waves in the local central air-conditioning industry.

　　From then on, "Ubi", the seed I brought from Guangzhou, officially took root, sprouted and thrived on the hot soil of western Guangdong.

　　In 2012, the marriage of the two brands "Ubi" and "Bei Ning" is destined to be the most extraordinary year in the history of Ubi Bing. After the marriage, the headquarters of Ubisoft is located in Huizhou, just like Luofu Mountain behind the factory, magnificent.

　　The dual-brand marketing strategy also quickly highlighted its market advantages. Through market verification, it accurately interprets the magical effect of "1+1>2". Coupled with the establishment and development of the Hengqin New District later, the development of Zhuhai began to take off rapidly. A large number of infrastructure projects rose to the ground, and even high-rise buildings. The insulation material market has been greatly expanded. Ubisoft also took advantage of this. The east wind is ready to set sail. It has continuously contributed to the energy conservation and environmental protection of various key projects, and has contributed a little to the modernization of cities.

　　After ten years of sharpening a sword, Frost Blade has never tried. And the people of Ubi Bei Ning grind their swords for five years, and their sword spirit has fallen. In 2017, Ubisoft was officially listed on the New Third Board and became a successfully listed company in the domestic insulation materials industry.

　　Since then, Ubisoft has officially entered the public view both inside and outside the industry, which also indicates that Ubisoft is no longer a company that simply produces and sells insulation materials, but has a broader prospect and social responsibility. Technology-based enterprise. At this moment, it is the greatest pride of each of us at Ubisoft.

　　One year after its listing, Ubisoft quickly expanded its national layout. At the end of 2018, in Guang'an City, Sichuan Province, the hometown of Deng Xiaoping, the chief designer of reform and opening up, began to invest in the construction of a second production base. Following the overall development of the company, I embarked on a new journey once again, traveling far away to Chongqing in the western part of the motherland. The Huaxi Business Department is set up here to be responsible for opening up new markets in the southwest and northwest.

　　Today, after more than a year of hard work and the unremitting efforts of many colleagues in the west, the market has gradually opened up and the sales network has taken shape.

　　On July 10 not long ago, after more than a year of intensive construction, good news came from the new Sichuan factory: the new first production line has been successfully trial-produced. This modern factory that combines high-tech talents, high-tech equipment and advanced formulas provides a strong backing for the western market of Ubisoft. In the near future, Ubisoft’s products will gradually enter thousands of households in the west. It will also be respected and recognized by more people.